Digital Strategy in African Newsrooms: Integrating Social Media and AI
Across Africa, newsrooms are reinventing themselves. Traditional broadcasters are no longer gatekeepers; instead, they must compete for attention on Facebook, TikTok and YouTube while integrating data analytics and artificial intelligence (AI) into their workflows. Kenyan media is at the forefront of this transformation, using cross‑platform strategies to deliver news and entertainment to a mobile, digitally savvy audience. Eugine Micah has been a vocal advocate for this shift. As the Head of Digital Strategy at PPP TV Kenya, he oversees the network’s social media channels, coordinates livestreams and pilots emerging technologies to engage viewers. His experience reflects broader trends in African newsrooms, where the convergence of broadcast and digital mediums is reshaping the industry. ## From broadcast to cross‑platform Historically, Kenyan television relied on scheduled programming and terrestrial broadcasting. Today, success requires being wherever the audience is. Urban New...